Bug Out With This New Limited Edition of 100
On being asked what one could learn about God from a study of his creation the Victorian biologist Haldane answered, “that he has an inordinate fondness for beetles”
There are 350,000 identified species of beetle, accounting for 30% of all animal life. An inordinate fondness for beetles is a celebration of this most abundant of insects.
The design was created with English illustrator Lucy Eves, there is a scurrying mass of beetles arranged across the case, the glass, the dial and the disc hand. Lucy explains the thinking behind the watch,
“the design is inspired by those wonderfully intricate and diverse displays of pinned Victorian entomological collections which have found their way into my illustration work before; yet the beetles contained here are on the move, swarming and scuttling in every direction, creating a mobile bug-box to exhibit on your arm.
Time flies? Maybe it just beetles..."
The time display unconventional: the hour is read from the position of the colored beetle in the crescent. The crescent shows 12 hours running from 6 on the left to 6 on the right. The green beetle indicates the hours from 6am to 6pm. At 6pm the green beetle disappears on the right and the red beetle appears on the left. The red beetle shows the hours from 6pm through to 6am.
The display is based on the Sun and Moon watches that were first produced in Britain in the late 1600s during a period of experimentation with the watch face and how to represent the time, before the concentric hour and minute hands became established as the universal standard which we still use.
Classic new mechanical Teton, Okies, Brandenburg and Harvard automatic watches from Ingersoll. Introductory pricing that will save you hundreds. Limited supply, see the collection while they are still in stock.
Orange You Ready For Some Color?
XERIC SAVILE ROW EDITION
Special Edition of Only 10 Each
XERIC has teamed up with 210 E OAK to present an exclusive collection of bespoke watches. The XERIC Savile Row Collection is made from some of the finest fabrics in the world. The colors are vibrant and rich, indicative of British woolen cloths. We selected a variety of fabrics to complement both watch faces and skin tones; an array of gun club checks, plaids, overchecks and herringbones all from the world renowned Holland & Sherry.
We pay homage to the artisanship of bespoke suiting by creating a look that can be dressed up with the most sartorial of looks but also pair with sneakers and denim. Each fabric is carefully chosen to coordinate well with anything from a white t-shirt to a 3 piece suit.
About 210 East Oak
210 East Oak specializes in bridging the gap between horology and all things sartorial. The founder is an ideas man and it was by bridging this gap that 210 E. Oak was built. When he noticed an opportunity to solve the problem of byproduct waste in the fabric mills he realized small pieces of fabric could be made into watch bands.
Just like his clients, Jon cares about every aspect of his outfit, right down to his wrist. You’ll regularly see him in a double breasted jacket when he’s not shooting hoops.
About Holland & Sherry
From its conception, over 180 years ago, Holland & Sherry has continued to supply prestigious tailors and luxury brands with the finest cloth. In 1836 Stephen George Holland & Frederick Sherry began the business as woolen merchants at 10 Old Bond Street, London, specializing in both woolen and silk cloths. 1886 saw Holland & Sherry moved premises to Golden Square, at the time the epicenter of the woolen merchanting trade. sourcing the finest natural fibers, ranging from super 200’s with cashmere to pure worsted Vicuña. Their cloths are woven with time honored traditions by generations of craftsmen to assure both quality and good taste.